Privacy Notice

At LAYSOC Enterprise, we transform complex information into strategic clarity. We apply that same principle to the way we process your personal data: with transparency, responsibility, and the lowest possible level of friction.

This Privacy Notice explains what information we collect, how we use it, with whom we may share it, how we protect it, and what rights you have regarding your personal data when you browse our website, request information, start a free trial, subscribe to our services, access the platform, or communicate with our team.

1. Identity and address of the data controller

For purposes of the Mexican Federal Law on the Protection of Personal Data Held by Private Parties and other applicable regulations, the party responsible for processing your personal data is:

• Trade name: LAYSOC Enterprise
• Website: laysoc.com
• Contact email: contacto@laysoc.com
• Phone: +52 (1) 56 6688 8205

In this document, when we use “LAYSOC,” “we,” “us,” or “our,” we refer to LAYSOC Enterprise and/or the data controller identified above.

2. Scope of this Privacy Notice

This Notice applies to the personal data we collect through:

• Our website laysoc.com.
• Contact, advisory, support, or demonstration forms.
• Free trial, subscription, and sign-in buttons.
• Email, WhatsApp, or other customer service communications.
• The platform, portal, or system through which reports are viewed, searched, or downloaded.
• Analytics, advertising, measurement, cookies, pixels, and similar technologies.
• Third-party services used to manage payments, subscriptions, access, communications, support, and digital operations.

This Notice does not replace the privacy notices, terms, or policies of external platforms used during the payment, access, or communication process, such as SamCart, payment processors, email services, WhatsApp, social networks, or other technology providers.

3. Information we collect

We isolate the noise and collect only the data necessary to deliver processed intelligence, secure access, and real strategic value.

A. Information you provide directly

When you complete a form, request information, contact our team, or ask for support, we may collect:

• Full name.
• Email address, especially corporate email address.
• Company name.
• Industry or sector.
• Message or description of the inquiry.
• Phone number, if you voluntarily provide it.
• Information related to your analysis, subscription, support, or advisory needs.
• Communication history with our team.

B. Information related to subscription, free trial, and access

When you start a free trial, subscribe, or access the platform through SamCart or other related providers, we may process information such as:

• Name.
• Email address.
• Subscription status.
• Selected plan.
• Free trial start date.
• Renewal, cancellation, or termination date of the service.
• Customer, order, transaction, or subscription identifiers.
• Basic access or service usage history.
• Communication preferences related to the service.

LAYSOC does not store your full bank card details. Payment collection, processing, and validation are carried out through specialized external platforms, such as SamCart and/or associated payment processors.

C. Billing and compliance information

If you request an invoice, receipt, proof of payment, or administrative documentation, we may process data such as:

• Name or legal business name.
• Tax identification number, if applicable.
• Tax address.
• Billing email address.
• Payment information necessary to issue receipts or invoices.
• Information required by applicable tax, accounting, or legal provisions.

D. Website browsing and usage information

When you visit our website, we may automatically collect certain technical information, such as:

• IP address.
• Device type.
• Operating system.
• Browser.
• Pages visited.
• Browsing time.
• Traffic source or originating campaign.
• Interactions with buttons, forms, links, or sections.
• Language preferences.
• Cookies, pixels, advertising identifiers, and similar technologies.

This information helps us understand how the website is used, improve the experience, measure campaigns, maintain website security, and optimize LAYSOC’s digital operations.

E. Information related to reports, platform, and downloads

When you access the platform or use our content, we may process information such as:

• Platform access activity.
• Reports viewed or downloaded.
• Reading preferences.
• Interactions with content, PDFs, prompts, metrics, or sections.
• Support history related to access or use of the service.

F. Information derived from commercial communications

If you register, request information, or agree to receive communications, we may process:

• Email address.
• Name.
• Company or industry.
• Subscription status.
• Email opens, clicks, or interaction.
• Communication preferences.
• Unsubscribe or cancellation requests.

4. Sensitive personal data

LAYSOC does not ordinarily request sensitive personal data, such as health information, racial or ethnic origin, religious beliefs, union membership, political opinions, sexual orientation, or biometric data.

We ask you not to include sensitive data in forms, contact messages, or support communications, unless it is strictly necessary to address a specific request and there is an applicable legal basis or consent.

If we receive sensitive data accidentally or unnecessarily, we may delete it, block it, or request additional information from you in order to process it in accordance with applicable regulations.

5. How we use your information

We do not trade with your attention or sell your personal data. We use the information for necessary purposes related to the provision of our services, including:

• Identifying you as a user, prospect, client, or contact.
• Responding to requests submitted through forms, WhatsApp, email, or service channels.
• Following up on commercial inquiries, support, or advisory requests.
• Managing the 7-day free trial.
• Managing subscriptions, renewals, cancellations, access, and account status.
• Coordinating access to the LAYSOC platform or portal.
• Delivering weekly reports, PDFs, analysis, AI prompts, metrics, and other contracted content.
• Sending operational notifications related to your account, access, payments, support, or relevant service changes.
• Addressing questions, incidents, clarifications, or support requests.
• Maintaining the security of the website, platform, access credentials, and digital operations.
• Preventing fraud, abuse, unauthorized access, or misuse of the service.
• Processing payments through external providers.
• Issuing receipts, payment confirmations, or invoices when applicable.
• Complying with legal, tax, accounting, regulatory, or contractual obligations.
• Keeping evidence of the commercial, contractual, or support relationship when necessary.

6. Secondary purposes

We may also use your data for purposes that are not strictly necessary to provide the service, but that allow us to improve LAYSOC and better communicate our value:

• Analyzing the use of the website and platform to improve navigation, content, and experience.
• Measuring the performance of advertising campaigns or acquisition channels.
• Sending commercial communications, newsletters, updates, invitations, announcements, or strategic content.
• Carrying out general segmentation by user type, industry, country, language, or business interest.
• Displaying advertising or reminders related to LAYSOC on external platforms.
• Evaluating user satisfaction.
• Improving the clarity, structure, and usefulness of our reports, prompts, and materials.
• Conducting internal statistical analysis with aggregated or de-identified information.

You may object to the use of your data for secondary purposes at any time by writing to contacto@laysoc.com with the subject line: “Objection to secondary purposes.”

Refusing the use of your data for secondary purposes will not prevent us from providing the contracted services or addressing necessary requests.

7. Use of artificial intelligence and internal analysis

LAYSOC uses technology tools and analytical processes to transform complex information into strategic content, reports, prompts, metrics, and materials that support decision-making.

The use of artificial intelligence at LAYSOC is oriented toward information analysis, content structuring, content improvement, operational optimization, and internal support. We do not sell your personal data or use it to make automated decisions that produce legally significant effects concerning you without human intervention.

When we use third-party technology tools to improve internal processes, we seek to limit the information shared, apply reasonable protection measures, and avoid the unnecessary use of identifiable personal data.

8. Cookies, pixels, and similar technologies

Our website may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate correctly, remember preferences, measure traffic, analyze browsing behavior, improve the experience, and display relevant advertising.

A. Necessary cookies

These enable basic website functions such as navigation, security, content loading, forms, links, and technical operation.

B. Preference cookies

These allow us to remember settings such as language, region, interaction with website elements, or display preferences.

C. Analytics cookies

These help us understand how people interact with the website: pages visited, browsing time, clicks, most-viewed sections, errors, and overall performance.

D. Advertising or remarketing cookies

These may be used to measure campaigns, optimize ads, create audiences, display relevant content, or evaluate the effectiveness of our marketing efforts.

E. Third-party technologies

Some cookies or pixels may be operated by external providers, such as analytics tools, advertising platforms, social networks, translation services, payment integrations, contact widgets, or automation platforms.

You may configure, block, or delete cookies through your browser. You may also adjust your preferences through the cookie banner or preference center when available. Please note that blocking certain cookies may affect website functionality or limit certain features.

9. How we share your information

To maintain a secure, frictionless, and global operating architecture, we may share strictly necessary information with providers that help us deliver the service.

• SamCart: platform used for payment processing, recurring billing, subscriptions, free trials, and secure delivery of access to your LAYSOC portal.
• Payment processors: providers associated with payment collection, validation, and transaction management.
• Infrastructure providers: hosting, server, storage, security, and website or platform availability services.
• Email services: platforms used to send transactional emails, operational communications, newsletters, or automations.
• Analytics tools: services that help us measure traffic, performance, website usage, and aggregated browsing behavior.
• Advertising platforms: tools used to measure campaigns, optimize ads, or perform remarketing.
• Customer service tools: forms, WhatsApp, messaging, support, or CRM services.
• External advisors: accountants, lawyers, consultants, administrative, or technical providers when necessary.
• Competent authorities: when there is a legal obligation, valid requirement, or need to defend rights.

These providers should process only the data necessary to provide their services and, where applicable, act in accordance with relevant agreements, instructions, or data protection policies.

LAYSOC does not sell your personal data.

10. SamCart and payment processing

Subscriptions, free trials, payment management, recurring billing, cancellations, and checkout-related access may be handled through SamCart or other connected providers.

When you complete a purchase, start a free trial, update your payment method, or cancel your subscription through SamCart, you will also be subject to that platform’s terms, privacy policies, and security conditions.

LAYSOC may receive the information necessary to manage your access and subscription status, but it does not store your full card number, security code, or complete banking information.

11. Domestic and international transfers

Due to LAYSOC’s digital nature and the use of global technology providers, your personal data may be processed, stored, or handled in Mexico, the United States, or other countries where our providers, servers, or operational systems are located.

These transfers or disclosures may be made to operate the website, process payments, manage subscriptions, deliver access, send communications, provide support, comply with legal obligations, or improve service security.

By using our website, submitting information, starting a free trial, contracting a service, or interacting with our platforms, you acknowledge that your data may be processed in different jurisdictions, always in accordance with this Privacy Notice and the applicable reasonable protection measures.

12. Data retention

We will retain your personal data only for as long as necessary to fulfill the purposes described in this Notice, unless a legal, tax, accounting, contractual, or security obligation requires us to retain it for a longer period.

• Contact data may be retained while there is an active relationship, pending request, or legitimate follow-up interest.
• Subscription data may be retained while your account is active and subsequently for the periods necessary for legal compliance or defense of rights.
• Billing data will be retained for the periods required by applicable tax regulations.
• Marketing data will be retained until you unsubscribe, withdraw consent, or opt out of communications.
• Technical, cookie, and analytics data may be retained according to the periods defined by each tool or provider.
• Aggregated, statistical, or de-identified information may be retained for longer periods, provided it does not directly identify you.

13. Information security

We implement reasonable administrative, technical, and organizational measures to protect your personal data against damage, loss, alteration, destruction, unauthorized access, misuse, or unauthorized disclosure.

• Use of specialized external payment platforms.
• Restricted access for authorized team members.
• Passwords, access controls, and authentication.
• Monitoring of suspicious activity.
• Backups and operational controls.
• Encryption or protection measures where applicable.
• Review of technology providers.
• Principle of minimum necessary information.

No digital system is absolutely infallible. However, we work to maintain a reasonably secure environment and reduce operational, technical, and human risks.

14. ARCO rights

You have the right to exercise your rights of access, rectification, cancellation, and objection regarding your personal data.

• Access: to know what personal data we hold about you.
• Rectification: to request the correction of inaccurate, incomplete, or outdated data.
• Cancellation: to request the deletion of your data when legally appropriate.
• Objection: to object to the processing of your data for certain purposes.

You may also request the withdrawal of your consent or limit the use and disclosure of your personal data.

To exercise your ARCO rights, send an email to contacto@laysoc.com with the subject line: “ARCO Request / Personal Data.”

Your request must include:

1. Full name.
2. Email address associated with your account, form, or subscription.
3. The right you wish to exercise: access, rectification, cancellation, or objection.
4. A clear description of your request.
5. In case of rectification, the correct data and supporting documentation, if applicable.
6. Preferred means to receive a response.
7. Document proving your identity, when necessary.
8. In the case of a legal representative, document proving the representation.

We will respond within the timeframes established by applicable law. When the request is appropriate, we will take the corresponding actions in accordance with the terms permitted by applicable regulations.

15. Withdrawal of consent

You may withdraw your consent for the processing of your personal data when legally appropriate.

Withdrawal will not have retroactive effects and will not prevent us from retaining or processing information where there is a legal, contractual, tax, accounting, administrative, or rights-defense obligation that justifies it.

To request withdrawal, write to contacto@laysoc.com with the subject line: “Withdrawal of consent.”

16. Limitation on the use or disclosure of data

You may request that we limit the use or disclosure of your personal data for non-essential purposes, especially commercial communications, newsletters, remarketing, or promotional follow-up.

To do so, you may:

• Write to contacto@laysoc.com.
• Use the unsubscribe link included in commercial emails, when available.
• Configure cookies through your browser or preference center.
• Adjust advertising preferences directly on the relevant external platforms.

17. Commercial communications

We may send you communications related to LAYSOC, strategic content, news, reports, benefits, invitations, updates, promotions, or information relevant to users, prospects, and clients.

You may unsubscribe from commercial communications at any time. Unsubscribing from commercial communications will not prevent us from sending necessary operational messages, such as notices related to your account, subscription, payments, access, support, security, or important service changes.

18. Links to external websites

Our website may include links to external platforms, such as SamCart, WhatsApp, LinkedIn, Facebook, payment services, third-party tools, or other related websites.

LAYSOC does not control the privacy practices of these third parties. We recommend reviewing their privacy notices, terms, and policies before providing information or using their services.

19. Minors

LAYSOC services are intended for adults, companies, professionals, executives, entrepreneurs, and users with legal capacity to contract or request business information.

We do not intentionally collect personal data from minors. If we identify that we have received information from a minor without valid authorization, we may delete or block it.

20. Accuracy of the information provided

The user is responsible for providing truthful, complete, up-to-date, and lawful information.

If the information provided is incorrect, incomplete, or outdated, certain services, access, responses, billing, support, or communications may be affected.

21. Changes to this Privacy Notice

LAYSOC may update this Privacy Notice when there are legal, technological, operational, commercial, or security changes, or when we modify our data processing practices.

The updated version will be published on our website. When changes are relevant, we may notify you by email, a visible notice on the website or platform, or any other reasonable means.

We recommend reviewing this Notice periodically to stay informed of the current version.

22. Privacy contact

If you have questions about this Privacy Notice, the use of your data, your ARCO rights, cookies, communications, or any privacy-related matter, you may contact us at: